About this blog

A little while back, a young Melbourne businessman by the name of Scott Handsaker contacted us with an intriguing offer. He and a few colleagues at web consulting company Hugeobject were launching a new web company and were offering to provide us with a diary of the company’s progress as it unfolded.It’s certainly not the first time we’ve received this offer.

However, such offers in the past have always been motivated by a quest for shameless self-promotion, with little benefit for readers. But Handsaker and his team offered to provide an extremely candid account of their start-up journey, with exclusive access to blog posts, photos, audio, video and, most courageous of all, financials. So we agreed. Enjoy the ride!

Posted by Paul Ryan
Australian Anthill Magazine


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